Visiting Oxford in Belgium

On 16 October we visited Oxford (oxfordbikes.be), a Belgian bicycle manufacturer we have been working and developing with since 2024.

It was great to see how Oxford works, from assembly to painting. This helped us better understand individual process steps, and we are feeding these insights directly into our product development. That matters all the more because the Belgian market has a few particularities compared to our home market.

The current model year is complete, and thanks to good planning we are already in production. For model year 2028, the next step is to integrate the topics and processes we discussed.

We are delighted that the model is being so well received, and we are tackling its further development with plenty of drive. Stay tuned!